We are absolutely delighted to announce that HX Hurtigruten Expeditions have come on board as a partner in the Big Blue Bag initiative. The idea is simple – to get as many local people, of all ages and experience levels, sampling their own shallow seas and coastal regions. Then they put those results into an app, creating a global database.

It’s hugely ambitious, but also crucially important. In doing so, we create not only data, but also the scientists, conservationists, and ocean advocates of tomorrow – you simply can’t beat getting people (particularly little people) hands on with these things. That’s how learning takes place, then when enthusiasms get sparked, and that’s when lives change.

We’ve already had amazing support from Henri Lloyd, Raymarine and the Isle of Man tourist board – who honoured us with their initial endorsement – and now HX bring their great expertise and experience to bear on the project.

We will be working directly with Seadog Productions on all content creation for the concept.

Watch this space for more information coming soon but for now here is the press release from HX.